Press Release

Release No. 0207-11
February 20, 2007

RAYMOND JAMES’ FINANCIAL INSTITUTIONS DIVISION
RANKS AT TOP OF NATIONAL SURVEY

ST. PETERSBURG, Fla. – In a national study of Bank Brokerage & Retail Investment Services conducted in 2006 by American Brokerage Consultants and American Banker, Raymond James Financial Services’ Financial Institutions Division (RJFS-FID) earned the second place ranking overall among the 14 major third-party marketers. The firms were assessed by 169 banks in 22 categories in the study, which was reported by Bank Investment Consultant magazine in its February 2007 issue.

Particularly noteworthy was the number one ranking and A grade given to RJFS-FID in the important categories of diversity and quality of products, scope and quality of automation and due diligence expertise.

“Our company spends over $100 million a year on technology,” said John Houston, senior vice president of RJFS-FID, “which actually benefits Raymond James brokers across the firm, not just in the financial institutions division.

“And the high ranking for our diversity and quality of products is also rewarding and critically important,” he added. “Whether they know it or not, banks are competing with wire-houses in this arena, and so when our bank reps use all of the Raymond James services they come out on top.”

Houston cites a recent example of a Raymond James bank-based financial consultant who won a $140 million account in direct competition with brokers at Goldman Sachs and Merrill Lynch. “He couldn’t have done it without full-service backing,” he said.

“Compliance is particularly important for banks to offload into reliable hands,” wrote Howard J. Stock, editor of Bank Investment Consultant. And Raymond James was the only firm to rank in the top three in both compliance expertise and compliance procedures.

Raymond James also ranked in the top three in customer service, quality of training, investments knowledge, and ease of sales processing.

“Customer service is critically important to us at Raymond James,” said Houston. “We have more than 100 customer service representatives supporting our financial advisors. And Service 1^st has been part of our culture since the company was founded in 1962 by Bob James.”

Raymond James is the only firm of the 14 surveyed to be ranked at the top in both 2006 and 2004 – the last time Bank Investment Consultant reported on the survey. Raymond James’ FID division has 200 banking relationships in 45 states with more than 500 financial advisors and $18 billion in assets under management.

About Raymond James Financial Services, Inc.

Raymond James Financial Services, Inc. is a national investment firm providing financial services to individuals, corporations and municipalities through more than 3,100 financial advisors in 1,900 offices throughout the United States. For more than 30 years, Raymond James Financial Services has provided a wide range of services through our affiliate, Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. Both broker/dealers are wholly owned subsidiaries of Raymond James Financial, Inc. (NYSE-RJF), a financial services holding company which has more than 4,700 financial advisors serving 1.6 million accounts throughout the United States, Canada and overseas, with total client assets of approximately $193 billion.

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For additional information, please contact: Anthea Penrose, public relations manager 727-567-5283
Please visit the Raymond James Press Center at raymondjames.com/media.